Yesterday, Peugeot has already unveiled its new 301 sedan. Apart of releasing the new sedan, the company also does not want to just wash the time, so Peugeot also makes use of that perfect timing to announce the revised its model naming system. The effort is done so that the models that are targeted to existing and emerging markets can be distinguished. The change on the naming system is only limited to the third digit of the name only.
The current name of Peugeot’s creations consist of three- digit numbering system in which the first digit shows the car’s segment or the car’s size, the second digit is usually ‘0’ that stands for the Peugeot brand, while the third digit stands for the generation of the vehicle.
On the other hand, a four digit naming system that usually incorporates a central ‘double zero’ is indicating vehicles with taller body structure, for example the 3008 MPV and the 5008 crossover.
For the new naming system, the company just changes its third digit only in which it will always end in either ‘1’ that represents value for money models for the promising markets, or always end in ‘8’ that indicates well equipped status models.
The company will retain models’ naming with an ‘8’ number in the end, such as the 308 or 3008. In addition, the generation 7 models will be shifted with an ending digit ‘8’ when they are converted. Well, in conclusion, all of the next generation models will bear the ‘8’ number for the ending digit. For more simple explanation, I’ll explain it briefly like this: the first digit of the vehicle will indicate the vehicle’s segment, the ‘0’ or ‘00’ represents the company’s genetic system, while the end digit will be either ‘1’ or ‘8’.
Just the same with the Citroen’s DS line, the company’s attempt is made to make it clearer for buyers to differentiate between budget and premium models and also to avoid confusion between models aimed to be available in different markets.