Group Lotus plc and Genii Capital has announced they are joining the F1 team named the “Lotus Renault Grand Prix” at the beginning of racing season 2011 and beyond. Lotus is already joined with F1 since the 1980′s. Lotus will invest primarily in shares of Genii team. This transaction is a partnership Genii Lotus and expected to rapidly incorporate new technology from F1 by carrying the hybrid model, the Kinetic Energy Recovery Systems (KERS), aero dna lighter fuel. CEO of Group Lotus said: “I cans think of no better platform for automotive brand communications Than motorsport and F1 ™. We’re well aware That there has been a lot of controversy around the usage of our brand in F1 ™ and I’m delighted to be Able to formally clarify our position: We are Lotus, and We Are Back “.
In October 2010, Renault sold its stake in Formula 1 team co-owner Genii Capital, the decision to focus his attention on an engine supplier. Keen back in F1, Lotus Group, to engage, shares purchased in the Renault team Genii Capital and was a sponsor. This changes the name in Lotus Renault Renault F1 GP.
Renault will continue to engines, technology and know-how to help the team and Lotus-title sponsorship agreement runs until the end of 2017 continue. The French manufacturer also supplies engines to Red Bull and, of course, Team Lotus (The Lotus Group, excluding any backing). To legarder, Brundle et al, good luck comments on this one next year.
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