Eminem contracted in an advertisement made by the Chrysler Group, LLC to promote the Chrysler 200, which lasted approximately two minutes that aired in the third quarter of the Super Bowl. The ad is the first thing that promises a steady stream of revenue from Chrysler this year, as it is to lure buyers back to showrooms looks like extension 16 of its models.
The spot begins challenging stereotypes Detroit. A smattering of images such as chimneys, steam and a shot of an important brand in 1975 flash across the screen while the narrator says: “I have a question for you, what does the city know luxury What does a city who has gone to hell and? back on the good things in life? ”
Detroit More images rotate on the screen – Compuware Corporation ‘s headquarters in the city and a close-up of the Joe Louis fist statue – the narrator says that “the hottest fire makes the strongest steel.”
Cut to the wrist tattooed Eminem, as he sends a Chrysler 200, while the singer’s “Lose Yourself” starts playing in the background. The music swells as the 200 and leave Eminem walks in the historic Fox Theatre in Detroit in his tent, which states: “. Keep Detroit Beautiful”
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