The 2012 Mazda 3 has make ??its debut in 2011 New York International Auto Show with a raised design of a more refined exterior and interior. The 2012 Mazda 3 also is the first model in North America with fuel economy, innovative and technologically orientation of performance, capable of reaching 40 mpg on the highway. The The Mazda 3 is the best selling model owned by Mazda in the world and managed to contribute almost half of all Mazda sales in the United States, thus make this vehicle a prime candidate to introduce SKYACTIV to consumers who are looking for dynamic performance by combining fuel-efficient and efficient.
“SKYACTIV is not just an engine; it is the next generation of advanced vehicle performance and efficiency,” said Jim O’Sullivan, President and CEO, Mazda North American Operations (MNAO). “SKYACTIV embodies Mazda’s philosophy of engineering only vehicles that are fun to drive, satisfying to own and environmentally responsible; and there is no better vehicle to start with than the Mazda 3, one of the most exciting sport compact cars on the road.”
Redesigned for model year 2010, the freshened 2012 Mazda 3 is the first application of technologies SKYACTIV Mazda in North America, getting a brand new G-SKYACTIV gasoline and the new SKYACTIV drive six-speed automatic and all-new SKYACTIV-MT manual six speed . It also features a more sporty driving dynamics and a comfortable interior space. The exterior design has been refined even more courageous to express their opinion, besides the new interior appointments, creating additional functionality without the touch-and-feel quality. Other safety features complete the package.
In addition to the Mazda 3′s current MZR 2.0-liter dual-overhead-cam 16-valve four-cylinder engine is the all-new high-efficiency direct-injection SKYACTIV-G 2.0-liter gasoline engine. Mated to a standard SKYACTIV-MT six-speed manual transmission or optional SKYACTIV-Drive six-speed automatic transmission, SKYACTIV will be available in either the sedan or hatchback models. The MZR 2.0-liter engine will continue to be available with the current five-speed manual as standard equipment. MZR 2.0-liter-equipped models also will be available with the current five-speed automatic as an option.
Approximately 4.4 pounds lighter than the current MZR 2.0-liter engine, the SKYACTIV 2.0-liter adopts multi-hole injectors to enhance fuel spray characteristics, along with specially developed piston cavity shapes that ensure a shorter combustion time and suppresses the impact on power and torque from engine knocking. Pumping loss is also decreased by employing dual sequential valve timing (S-VT).
The 2012 Mazda 3′s exterior appearance ultimately features a more taut impression with a new front fascia and updated five-point grille opening for both sedan and hatchback styles. New design characteristics include more delicately sculpted forms around the openings on the outside edge of the front bumper and a rounded fog lamp shape (changed from the horizontally-wide version of the current model).
Mazda 3 sedan and hatchback models equipped with SKYACTIV-G gasoline engines will be further distinguished with exclusive elements, such as an all-new engine cover featuring a deep blue metallic paint finish with black sections along either side; headlamp units outfitted with a transparent blue ring around the center lens to emphasize the vehicle’s distinctive character; and a badge featuring a “SKYACTIV” logo against a clear-blue background.
Aerodynamics plays heavily to a vehicle’s carbon footprint. Improved aerodynamic performance yields greater fuel economy and further reduces CO2 emissions while also contributing to handling stability. With this in mind, the front bumper design was optimized, as were underbody parts, to more effectively streamline the flow of air traveling beneath the floor. The shape of the lower sections of the front bumper’s sides were redesigned to protrude forward and the fins beneath were made larger. This adjustment effectively distributes the flow of air hitting the engine compartment and the front tire deflector, suppressing turbulence in cooling the engine as well as along the sides of the body.
The interior design was no less re-imagined than the vehicle’s exterior, and was developed with the end goals of a more inviting cabin and higher quality feel. Beginning with the instrument panel – the largest landscape within the cabin – black is now used throughout the center stack and shift gate to provide an even bolder look. Also, silver-colored, satin-polished details were added to areas frequently operated by consumers, such as the outer rings of the three climate-control dial switches and the audio control panel, as well as the ventilation louvers on the center panel. In addition to creating a feeling of higher refinement, the silver-on-black color scheme further accentuates the location of these common controls and switches, which increases legibility and lessens the amount of time drivers take their eyes off the road, consequently reducing operating errors.
The Multi Information Display (MID) and liquid crystal display (LCD) also received color adjustments, changing from the red text and graphics of the current model to an easier-to-read white. On the 2012 MAZDASPEED3, the silver touches also replace the current red-accented graphics and the silver decoration atop the shift knob has been removed. The entire shift knob on the MAZDASPEED3 is now leather-wrapped. The parking brake knob also is wrapped in genuine leather, establishing a unified coordination that lends the cockpit an even sportier air and gives the MAZDASPEED3 interior additional sophistication.
The sporty twin-meter design of the instrument cluster itself remains unchanged but is highlighted with new, continuous-lit white graphic meters, which provide better readability, even in bright daylight hours. Backlight colors also differ depending on the model: dynamic gray for standard and high trim levels and a red gradation for the MAZDASPEED3. SKYACTIV-equipped vehicles will feature a blue gradation backlight as well as white-graphic meter panels. Also offered will be a stylish shift knob adorned by satin-polish plating on the lower section and a silver ring-surrounded SKYACTIV-logoed plate on the upper part.
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