The “L’Or Blanc” created for the world premiere of the world with an exclusive opening ceremony on June 30, 2011 located in Königliche Porzellan-Manufacturing (KPM), Berlin. The “L’Or Blanc” is a unique version of the Bugatti Veyron Grand Sport is the world’s first car using the best porcelain in the body, as well as part of cabin. This car offers an abstract exterior design and an exclusive combination of colors. Prices for this unique model start at 1.65 million euros, or $ 2,385,000 at the current exchange rates.
“At first, it seems to be an unusual idea to use porcelain in a car, especially in the world’s fastest convertible,” comments Dr. Stefan Brungs, Director of Sales and Marketing at Bugatti Automobiles. “But this is what Bugatti stands for: the realization of exceptional ideas whilst striving for the utmost in quality and aesthetics. This allows us to continue Ettore Bugatti’s heritage, who himself loved to experiment with new materials.”
“The impulse for that partnership came from Rembrandt Bugatti’s renowned elephant,” tells Jörg Woltmann, owner of the Konigliche Porzellan-Manufaktur Berlin (KPM) and car aficionado. “At the beginning, we wanted to integrate the sculpture in our product range, then we thought about the potential for a comprehensive service and finally the synthesis of ideas led us to this outstanding Grand Sport.” Woltmann is enthusiastic about the “L’Or Blanc”. “A number of superlatives are associated with porcelain from the Konigliche Porzellan-Manufaktur Berlin: one says it has the most beautiful shapes and decors, it has the hardest weight and the whitest tone. Now, it is also the fastest porcelain.”
The Bugatti Veyron Grand Sport “L’Or Blanc” presented in Berlin, is a one-of-a-kind creation. Nevertheless, the partnership is supposed to be continued, and Bugatti’s designers received a lot of inspiration from porcelain painting offering a variety of new opportunities for the design. The price of the Bugatti L’Or Blanc amounts to 1.65 m EUR.
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