Alfa Romeo get a touch of the exclusive artwork by Louise Dear and has been launched to celebrate Alfa Mito 1.3-second 85 bhp JTDM Sprint in partnership between the Italian marque and Castle Galleries.
This car combines the classic beauty with a unique design, have strong characteristics as a sporty compact car.
Using a complex method of layered paint on aluminum, Louise modeled the flamboyant art, titled “Because I Can,” on her 17-year old daughter and unmistakable influences imported from the Alfa MiTo at work.
The inspiration behind the art is derived from new congestion charging Alfa Romeo Alfa MiTo is free, only 95g/km of CO2 emissions, and is interpreted in the subject through a vibrant floral decor and the mix of bright colors. The painting also contains elements of the iconic Alfa Romeo logo, and the legendary Cloverleaf symbol that is synonymous with the brand.
Louise said: “I really wanted to Alfa Romeo’s heritage and elegance to capture in my creation, while the release of the stylish and fashionable in the Alfa MiTo.”
“The Alfa MiTo is aimed at a young, sophisticated audience that a positive attitude towards life, and focus on success, and in my painting I tried to bring this about through a combination of designs that are powerful images to put together with elegance and beauty. “
The artwork was unveiled at an exclusive evening in Artica Galleries, Covent Garden (part of the castle Galleries Group) on July 14, attended by many VIPs and will now tour galleries in the United Kingdom.
Brand Communications Manager for Alfa Romeo UK, Naz Jamil, said: “In this project we work closely with Castle Galleries and Louise Dear to a work that brings together the key message behind the congestion charge friendly Alfa MiTo to create. The flowers on the basis of design and vivid colors bring the car selection is nice and green credentials, with full integration of the young and stylish image of the Alfa MiTo. “
Alfa MiTo 1.3 JTDM-February 85 hp Sprint packed into the design of Louise, along with the original artwork will now head to the Castle Galleries sites – Birmingham Mailbox on July 28, Norwich Chapel Field on August 4 and Cardiff Bay on August 11 .
